MMPM-006 · June 2023 · English
IGNOU MMPM-006 June 2023 Previous Year Question Paper
MARKETING RESEARCH
Structured previous year question paper for MMPM-006, June 2023 session.
Max marks: 100 · Questions: 5 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION (MBA)
Term-End Examination
June, 2023
MMPM–006 : MARKETING RESEARCH
Time : 3 Hours Maximum Marks : 100
(Weightage : 70%)
Note : Answer any three questions from Section A .
Section B is compulsory. All questions carry
equal marks.
Section—A
Q1.(a) What is the difference between a marketing information system and marketing research ? Justify the need for marketing research.
(b) Briefly comment on the problems faced by researchers in conducting marketing research in India. [ 2 ]
Q2.(a) Distinguish between Exploratory and Descriptive research designs, with the help of examples.
(b) Explain with the help of suitable examples, the factors that influence an experiment’s validity.
Q3.(a) Distinguish between primary and secondary data . When should each be used ? Explain with suitable examples.
(b) What are the main sources of secondary data ? Elucidate.
Q4.Write short notes on any three of the following :
(a) Internet-based Marketing Research
(b) Cluster Analysis
(c) Coding of Data
(d) Classification of Data
(e) Conjoint Analysis
Section—B
Q5.A manufacturer of bakery items markets several brands of cookies t o a chain of supermarkets. The product category is very competitive, and competitors use a great deal of newspaper and television advertising, with some moving into social media advertising. The owner of the firm desires more information for making promotional decisions on social media.
(a) Design a social media marketing research process for the firm.
(b) Discuss the benefits of using social media for marketing research.