MMPM-006 · December 2024 · English
IGNOU MMPM-006 December 2024 Previous Year Question Paper
MARKETING RESEARCH
Structured previous year question paper for MMPM-006, December 2024 session.
Max marks: 100 · Questions: 5 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION (MBA)
Term-End Examination
December, 2024
MMPM–006 : MARKETING RESEARCH
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note :
(i) Answer any three questions from
Section A.
(ii) Section B is compulsory.
(iii) All questions carry equal marks.
Section—A
Q1.(a) Describe methods to convert a decision area to research objectives with the help of relevant examples.
(b) What are the factors that influence an experiment’s validity ? Elucidate with the help of examples. [ 2 ]
Q2.(a) What do you understand by hypothesis ? Explain the type s and significance of hypothesis in marketing research.
(b) Differentiate between correlation and regression. Support your answer with suitable examples.
Q3.(a) What is cluster analysis ? Describe application of cluster analysis in marketing research.
(b) Briefly explain the steps involved in collecting data through Internet-based techniques, citing suitable examples.
Q4.Write short notes on any three of the following :
(a) Sources of secondary data
(b) Characteristics of good hypothesis
(c) Assumptions of logistic regression
(d) Purpose of online marketing research
(e) Benefits of social media in marketing research
Section—B
Q5.A leading manufacturer of smart phones proposes to open a chain of company owned retail stores in different cities in northern India :
(a) What secondary data available in these cities help the company to decide where to locate the retail stores ?
(b) Do you suggest that primary data should be collected ? Explain.