MMPM-006 · December 2023 · English
IGNOU MMPM-006 December 2023 Previous Year Question Paper
MARKETING RESEARCH
Structured previous year question paper for MMPM-006, December 2023 session.
Max marks: 100 · Questions: 5 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION (MBA)
Term-End Examination
December, 2023
MMPM–006 : MARKETING RESEARCH
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : Answer any three questions from section –A.
Section–B is compulsory. All questions carry
equal marks.
Section—A
Q1.(a) What are the major reasons for the growing importance of marketing research in India ?
(b) What are the different stages of the marketing research process ? Discuss with an example of your choice.
Q2.“The research design is a detailed blueprint for the research study that will be conducted and provides a general outline of the procedures that wi ll be used.” Comment on the statement and explain the various types of research designs used in different marketing research situations.
Q3.(a) Why is tabulation considered an essential activity in a research study ? Discuss.
(b) What is meant by hypothesis ? Explain the types and significance of hypotheses in marketing research.
Q4.Write short notes on any three of the following :
(a) Ethical issues in marketing research
(b) Sources of errors in primary data-collection
(c) Uses of qualitative research
(d) Editing of Data
(e) Factor analysis
Section—B
Q5.Assume you have been appointed as the marketing manager for the recently launched electric scooter company.
(a) What type of market research information would help you promote the e -scooter effectively ?
(b) Would it be more likely to use primary data or secondary data, or a combination of both, for collecting data ? Discuss.