IGNOU MMPM-004 June 2026 Previous Year Question Paper

Q1.(a) Briefly describe some of the forces that drive the firms to choose international [ 2 ] MMPM–004 markets, with the help of suitable

(b) Explain the concept of International Product Life Cycle (IPLC). How is it different fr om the Product Life Cycle (PLC) concept as applicable to the domestic markets ?

Q2.(a) Identify and discuss regional economic agreement in each of the following areas :

(i) Asia pacific and

(ii) Western Europe

(b) Discuss the principle s and function s of World Trade Organization (WTO). Do you think WTO has achieved its [ 3 ] MMPM–004 objective of promoting international trade among nations ? Explain.

Q3.(a) Briefly explain how Hofsted e’s cultural typology may be used by f irms in their attempts to understand consumer behaviour across various cultural boundaries amongst nations. Support your answer with relevant examples.

(b) How the growth of internet has transformed international marke ting ? Discuss with the help of suitable

Q4.Write short notes any three of the following :

(a) Standardization vs. Adaptation in international marketing communication. [ 4 ] MMPM–004

(b) Issues in International branding and Trade mark decisions.

(c) Methods of export pricing

(d) Scope of international market research

(e) Incoterms

Q5.A global firm manufacturing Air conditioners and refrigerators and among other regions has presence in South East Asian region. It wants to expand in international markets in the African region.

(a) Describe its global marketing strategy . Should it use product extension strategy or a product adaptation strategy ? [ 5 ] MMPM–004

(b) What are the key lessons to be learnt from its experience in South East Asian markets, especially the eme rging markets ?