MMPM-004 · December 2025 · English
IGNOU MMPM-004 December 2025 Previous Year Question Paper
INTERNATIONAL MARKETING
Structured previous year question paper for MMPM-004, December 2025 session.
Max marks: 100 · Questions: 5 · Sections: 2
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION
(MBA)
Term-End Examination
December, 2025
MMPM-004 : INTERNATIONAL MARKETING
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : Attempt any three questions from Section
A. Section B is compulsory.
Section—A
Q1.(a) Explain the concept of International Marketing ? Discuss the challenges that firms face in International Marketing. 10
(b) Describe WTO. What are the objective s of WTO ? 10 [ 2 ]
Q2.(a) Discuss the impact of elements of economic environment on business decisions. 10
(b) What is the role of internet based technologies in international marketing ?
Q3.(a) Discuss the role of social media in IMC. What are the relative advantages of standardization o r adaptation of an international advertising programme ?
(b) How can a buyer attitudes about a product’s country of origin affect marketing strategy ? Explain with suitable example.
Q4.Write short notes on any three of the following : 4×5=20
(a) International Marketing Planning
(b) Role of emerging technologies in International Marketing
(c) Elements of Socio-Cultural Environment
(d) Functions of IMF
(e) International Product Life Cycle
Section—B
Q5.A marketer of cotton shirts in India is planning to go international. You have been appointed as marketing head. Prepare the following documents to be discussed with the MD of the organization. 40
(a) Environmental analysis to understand the overseas market
(b) International IMC strategy