IGNOU MMPM-004 December 2024 Previous Year Question Paper

Q1.(a) Explain the differences among ethnocentric, polycentric, reg iocentric and geocentric management orientations with the help of relevant examples. [ 2 ] MMPM–004

(b) What are the various factors that drive the domestic firms to choose international markets ?

Q2.(a) A company that intends to enter international markets must assess political risk. What are the various components of political risk ? Explain with examples.

(b) What are ‘Incoterms’ ? Discuss various types of incoterms , citing suitable examples.

Q3.(a) “International marketers can use ‘standardization’ or ‘adoption’ approach in international advertising campaigns. ” Explain relative advantages of these approaches with examples. [ 3 ] MMPM–004

(b) What are the benefits of International Planning ? Discuss the issues in framing international marketing plan.

Q4.Write short notes on any three of the following :

(a) Benefits of International Marketing

(b) Techniques of International Marketing Research

(c) Intermediaries in International distribution

(d) Global branding

(e) Transfer pricing

Q5.You have been appointed marketing consultant by a leading multinational comp any manufacturing personal care products. [ 4 ] MMPM–004 It wants to enter markets in the Middle -East region.

(a) Discuss various modes of entry that you will propose. Will these be same for different countries in the region ? Explain.

(b) Briefly describe various combi nations of product and communication strategies that you will suggest to the company.