MMPM-004 · June 2023 · English
IGNOU MMPM-004 June 2023 Previous Year Question Paper
INTERNATIONAL MARKETING
Structured previous year question paper for MMPM-004, June 2023 session.
Max marks: 100 · Questions: 5 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION (MBA)
Term-End Examination
June, 2023
MMPM–004 : INTERNATIONAL MARKETING
Time : 3 Hours Maximum Marks : 100
(Weightage : 70%)
Note : Answer any three questions from Section A .
Section B is compulsory. All questions carry
equal marks.
Section—A
Q1.(a) What are the reasons that encourage business firms to enter international markets ? Explain.
(b) Using appropriate examples, describe the theories of absolute and relative advantage in international markets. [ 2 ]
Q2.(a) Why is it crucial for an international marketing manager to understand various cultures ? Explain.
(b) “It can be argued that economics should take the lead in addressing the issue of sustainable development.” Comment on the statement and justify your answer with suitable examples.
Q3.(a) Discuss the role of internet -based technologies in international marketing.
(b) What are the dominant elements of an integrated marketing plan for international marketing ?
Q4.Write short notes on any three of the following :
(a) International Marketing Research
(b) International IMC strategy
(c) Regional economic groupings
(d) Functions of IMF
(e) Pricing in International Markets
Section—B
Q5.Consider any product of your choice and assume that you are currently marketing that product in your home country only. You now want to enter international markets.
(a) What are the different modes of entry available to you ? Explain their relative advantages and disadvantages.
(b) How can you go about segmenting the international markets for your product(s) ?