MMPB-005 · June 2026 · English
IGNOU MMPB-005 June 2026 Previous Year Question Paper
MARKETING OF FINANCIAL SERVICES
Structured previous year question paper for MMPB-005, June 2026 session.
Max marks: 100 · Questions: 11
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION
(BANKING AND FINANCE) (MBF)
Term-End Examination
June, 2026
MMPB-005 : MARKETING OF FINANCIAL
SERVICES
Time : 3 Hours Maximum Marks : 100
(Weightage : 70%)
Note :
(i) Attempt any five questions.
(ii) All questions carry equal marks.
Q1.Explain various marketing orientations.
Q2.Describe the application of these orientations in marketing of financial services. [ 2 ]
Q3.Describe the following behavioural models and discuss their marketing applications :
(i) The Marshallian Model
(ii) The Freudian Model
Q4.Explain the concept of product life cycle.
Q5.Discuss its application in managing and marketing of banking products.
Q6.What are various channels of distribution for banks ? Describe various types of branches of banks. Discuss the perspective that determine distribution profitability in
Q7.What do you understand by customer relationship management ? Expla in the role and significance of service quality in retaining customers.
Q8.Describe various kinds of insurance services.
Q9.Discuss the various factors taken into consideration for formulating strategies for effective marketing of insurance services.
Q10.How d oes application of technology impact consumer user experience in financial services. Discuss the important emerging trends in technology that could transform
Q11.Discuss the role of analytics in Customer Relationship Mana gement (CRM). Ho w is analytics used to understand customer sentiments and for cross -selling and up - selling ?