MMPB-005 · December 2025 · English
IGNOU MMPB-005 December 2025 Previous Year Question Paper
MARKETING OF FINANCIAL SERVICES
Structured previous year question paper for MMPB-005, December 2025 session.
Max marks: 100 · Questions: 8
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION
(BANKING AND FINANCE) (MBF)
Term-End Examination
December, 2025
MMPB-005 : MARKETING OF FINANCIAL
SERVICES
Time : 3 Hours Maximum Marks : 100
(Weightage 70%)
Note :
(i) Attempt any five questions.
(ii) All questions carry equal marks.
Q1.Discuss the Service characteristics and explain the marketing mix for Financial Services.
Q2.Explain Marshallian Economic Model and Pavlovian Learning Model. Discuss the marketing application of these models.
Q3.Discuss the role of NBFCs in Indian economy. Describe their utility in last mi le delivery of financial services.
Q4.What is Relationship Marketing ? How it can be used to attract customers ?
Q5.What are pre and post issue activities performed by issue managers ? Describe.
Q6.Explain the classification of Mutual Fund schemes. Describe the performance based differentiation strategies used to promote various schemes of mutual funds.
Q7.What is Digital Marketing ? Describe the digital marketing tools relevant to financial services.
Q8.What are economic frictions and forces in financial services ? Discuss the impact of digital innovations on key economic frictions.