MMPB-005 · June 2025 · English
IGNOU MMPB-005 June 2025 Previous Year Question Paper
MARKETING OF FINANCIAL SERVICES
Structured previous year question paper for MMPB-005, June 2025 session.
Max marks: 100 · Questions: 10
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION
(BANKING AND FINANCE)
(MBF)
Term-End Examination
June, 2025
MMPB-005 : MARKETING OF FINANCIAL
SERVICES
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : Attempt any five questions. All questions
carry equal marks.
Q1.Explain various 'Marketing Orientations' and discuss their application in marketing of financial services.
Q2.Explain the concept of Product Life Cycle.
Q3.Describe the application of product life cycle concept for marketing of banking products.
Q4.Describe the various types of Bank Branches. Explain the electronic method of distributing financial services.
Q5.What do you understand by Customer V alue and Satisfaction ? Discuss the factors influencing consumer behaviour in banking.
Q6.List the various types of insurance services and discuss the scope for growth of insurance services in India. What strategies should be adopted for effective marketin g of insurance services ?
Q7.Discuss the need for Pension Funds.
Q8.Describe the types of pension plans and explain the risk associated with pension funds.
Q9.What is Digital Marketing ? Discus s the important aspects that are taken into consideration for deve loping digital marketing strategy for financial services.
Q10.Discuss the application of analytics in the following :
(a) Understanding Customers (sentiment)
(b) Cross-selling and Up-selling