MMPB-005 · December 2023 · English
IGNOU MMPB-005 December 2023 Previous Year Question Paper
MARKETING OF FINANCIAL SERVICES
Structured previous year question paper for MMPB-005, December 2023 session.
Max marks: 100 · Questions: 9
Verified: 11 Sept 2026
M. B. A. (BANKING AND FINANCE)
(MBF)
Term-End Examination
December, 2023
MMPB-005 : MARKETING OF FINANCIAL
SERVICES
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note :
(i) Attempt any five questions.
(ii) All questions carry equal marks.
Q1.Explain the different marketing orientations and discuss their applicability in marketing of financial services.
Q2.Describe the various Behavioural Models used for analysing buyers and discuss the marketing application of the ‘Pavlovian Model’ ?
Q3.What do you understand by Product Development ? Explain the process and cycle of product development for banking services.
Q4.What do you understand by pr icing of banking products and services ? Explain the pricing objectives and discuss the various pricing methods.
Q5.What do you understand by ‘Issue Management’ ? Describe the various pre - and post-issue activities of an issue manager.
Q6.Explain the diffe rent types of insurance services. Discuss the need for marketing of insurance services.
Q7.What are the various types of pension plans ?
Q8.Describe the risks faced by the pension funds and discuss how they can be minimised.
Q9.Describe the major emerging tre nds in the technology used in financial services and discuss their impact on user experience.