BRL-101 · June 2025 · English
IGNOU BRL-101 June 2025 Previous Year Question Paper
OVERVIEW OF RETAILING
Structured previous year question paper for BRL-101, June 2025 session.
Max marks: 100 · Questions: 9
Verified: 24 Aug 2026
DIPLOMA IN RETAILING/
B. B. A. IN RETAILING
(DIRL/BBARIL)
Term-End Examination
June, 2025
BRL-101 : OVERVIEW OF RETAILING
Time : 3 Hours Maximum Marks : 100
Note:
(i) Attempt any five questions.
(ii) All questions carry equal marks.
Q1.Explain the various factors that influence consumer behaviour in retailing.
Q2.Discuss the different modern retail formats.
Q3.What are the benefits of these formats in retail organisation ?
Q4.What do you understand by the term ‘sourcing’ ? Explain the factors affecting the global sourcing decisions.
Q5.Explain the various measures that are used to measure the retail space performance.
Q6.What is GST ? Explain various benefits of GST in a retail industry.
Q7.Define franchise. Explain the types of franchising with its advantages and limitations in a retailing industry.
Q8.Explain the ethical and_ non-ethical behaviour in retailing.
Q9.Write short notes on any two of the following : 10+10
(a) Cash and Carry
(b) SEO and SEM
(c) Psychological pricing