BRL-101 · December 2025 · English
IGNOU BRL-101 December 2025 Previous Year Question Paper
OVERVIEW OF RETAILING
Structured previous year question paper for BRL-101, December 2025 session.
Max marks: 100 · Questions: 8
Verified: 24 Aug 2026
DIPLOMA IN RETAILING/
B. B. A. IN RETAILING (DIRL/BBARIL)
Term-End Examination
December, 2025
BRL-101 : OVERVIEW OF RETAILING
Time : 3 Hours Maximum Marks : 100
Note:
(i) Attempt any five questions.
(ii) All questions carry equal marks.
Q1.(a) Define retailing. Describe the functions of a retailer. 10
(b) How can you ensure success in retailing ? Discuss with examples.
Q2.Differentiate between buyers and consumers. Discuss the social and personal factors that influence the retail consumer behaviour.
Q3.Explain the process of consumer buying decision with the help of examples.
Q4.Discuss the three main theories of structural change in retailing.
Q5.How and why are the internal and external environment of a store important for setting up a retail store ? Give examples.
Q6.Describe the harmful impact of new technology in retailing. How can it be resolved ? Give examples.
Q7.(a) What is franchising ? Discuss its advantages and disadvantages. 10
(b) Describe the advantages and limitations of e-Tailing.
Q8.Write short notes on any two of the following : 10+10
(a) Factors influencing Technology Selection
(b) Mom Pop stores
(c) The Consumer Protection Act, 1986
(d) Non-ethical behaviour in Retail Business