MMPM-005 · June 2025 · English
IGNOU MMPM-005 June 2025 Previous Year Question Paper
MARKETING OF SERVICES
Structured previous year question paper for MMPM-005, June 2025 session.
Max marks: 100 · Questions: 6 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION
(MBA)
Term-End Examination
June, 2025
MMPM-005 : MARKETING OF SERVICES
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : Attempt any three questions from
Section A. Section B is compulsory. All
questions carry equal marks.
Section–A
Q1.Define Services. How do services differ from products ? Give classification of services [ 2 ]
Q2.What are the characteristics of s ervices ?
Q3.What marketing challenges are posed by these characteristics of services ? Explain
Q4.Taking the example of purchasing medi - claim policy, explain how consumer decision- making process will occur. Also explain what are the factors that will influence the buying decision.
Q5.(a) What is the difference between High Contact, Medium Contact and Low Contact Services ? Explain with examples.
(b) What are Moments of Truth in case of services marketing ? Exp lain with examples.
Section–B
Q6.Consider the Hospitality services for services delivery process. Explain five dimensions of Service Quality (SER VQUAL) with suitable examples.
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