MMPM-005 SOLVED ASSIGNMENT 2026-27 ENGLISH MEDIUM
| University | IGNOU |
|---|---|
| Code | MMPM-005 |
| Course | MBA |
| Title | 2 Marketing of Services |
| Language | English |
| Session | 2026-27 |
| Author | Saksham publication |
| Publisher | Saksham publication / IGNOU SIMPLIFIED |
MMPM-005 SOLVED ASSIGNMENT 2026-27
2 Marketing of Services
IGNOU MMPM-005 Solved Assignment for the 2026-27 session, in English medium — complete answers to every question of the latest assignment question paper.
Assignment questions covered in this MMPM-005 solved assignment:
ASSIGNMENTCourse Code : MMPM-005Course Title 2 Marketing of ServicesAssignment Code _ : MMPM-005/TMA/ JULY/2026Coverage है All Blocks
Note:
Attempt all the questions and submit this assignment to the Coordinator of yourstudy centr
e. Last date of submission for July 2026 Semester is 31‘' October 2026and for January 2027 Semester is 30" April 2027.
1. Discuss the conceptual framework for services marketing with reference to thecharacteristics and marketing implications of services.
2. Discuss the different levels of service product and analyse how a serviceorganisation can use augmented service offerings to create differentiation andcustomer value in a competitive market.
3. Discuss the role of people in service marketing and explain how internal marketingand people management strategies can improve service quality and customersatisfaction in a service firm.
4. Discuss the Gronroos Model and analyse its usefulness in evaluating customerperceptions of service quality in any service organization of your choice.
5.
Write a short note on the following:
a. Service Marketing Triangle
b. SERVQUAL Model
c. Integrated Service Marketing Communication
d. Managing Demand and Capacity in Services
e. Facilitating Services and Supporting Services.
Note: This is study-support material from Saksham Publication / IGNOU SIMPLIFIED. Please rewrite the answers in your own handwriting before submission.
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What you'll get
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Why this assignment matters
MMPM-005 carries significant weight in your IGNOU MBA final result. A well-written solved assignment helps you score the easy 30 marks — freeing up revision time for tougher topics. Our experts have analysed the last 5 years of MMPM-005 papers to make sure every answer aligns with IGNOU's expected pattern.
Recommended for
IGNOU MBA students preparing for the MMPM-005 2 Marketing of Services paper in the July 2026 / January 2027 session. Equally useful for re-registration students, backlog clearance, and last-minute exam prep.