MMPM-005 · December 2025 · English
IGNOU MMPM-005 December 2025 Previous Year Question Paper
MARKETING OF SERVICES
Structured previous year question paper for MMPM-005, December 2025 session.
Max marks: 100 · Questions: 6 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION
(MBA)
Term-End Examination
December, 2025
MMPM–005 : MARKETING OF SERVICES
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note :
(i) Attempt any three questions from
Section A.
(ii) Section B is compulsory.
(iii) All questions carry equal marks.
[ 2 ] MMPM–005
Section—A
Q1.Define services. What are the factors resulting in the growth of service sector ? Discuss.
Q2.Briefly discuss the marketing mi x for services in context with education services.
Q3.Taking the example of home loans , explain the process of consumer decision- making. What are the factors that will influence the buying decision ? Discuss with examples.
Q4.Explain why is it important for service organizations to match demand and supply.
Q5.What are the implications of mismatch between demand and supply ? Discuss.
Section—B
Q6.Considering the example of Hospitality Services, explain the following :
(a) What are th e c auses of gaps in service delivery accounting to SERVQUAL Model ?
(b) How wo uld you overcome them as a service provider ?
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MMPM-005 SOLVED ASSIGNMENT 2026-27 ENGLISH MEDIUM
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