BPCG-174 · June 2023 · English
IGNOU BPCG-174 June 2023 Previous Year Question Paper
PSYCHOLOGY AND MEDIA
Structured previous year question paper for BPCG-174, June 2023 session.
Max marks: 100 · Questions: 8 · Sections: 2
Verified: 22 Aug 2026
BACHELOR’S PROGRAMME
Term-End Examination
June, 2023
BPCG -174 :PSYCHOLOGY AND MEDA
Time : 3 Hours Maximum Marks : 100
Note :
(i) Answer any five questions, selecting at
least two from each section.
(ii) All questions carry equal marks.
(iii) Answer each question in about
400 words.
Section—I
Q1.Explain the two-step flow of communication model. Discuss the influence of social media on human cognition and behaviour.
Q2.Discuss the roles of a media psychologist. Elucidate the complexities specific to media research. 10+10 [2]
Q3.Explain the characteristics and effects of parasocial relationships.
Q4.Describe the different theoretical perspectives towards social construction of reality.
Section—II
Q5.Why is health communication important ? Elucidate the approaches and _ various channels of dissemination of health communication.
Q6.Give theoretical explanation of media violence and its impact on human psychology.
Q7.Discuss the steps in designing an effective advertising programme.
Q8.Elucidate the usage of media as a teaching aid. 20 [3] 8706 174 [4] BPCG