BPCG-174 · December 2021 · English
IGNOU BPCG-174 December 2021 Previous Year Question Paper
PSYCHOLOGY AND MEDIA
Structured previous year question paper for BPCG-174, December 2021 session.
Max marks: 100 · Questions: 9 · Sections: 2
Verified: 22 Aug 2026
BACHELOR’S PROGRAMME
Term-End Examination
December, 2021
BPCG-174 : PSYCHOLOGY AND MEDIA
Time : 3 hours Maximum Marks : 100
Note:
(i) Answer any five questions, selecting at least
two from each section.
(ii) All questions carry equal marks.
(iti) Answer each question in about 400 words..
SECTION I
Q1.Define the concept of media. Describe the different types of media.
Q2.Discuss the various stereotypes in media representations.
Q3.What are the goals of advertising ? Explain about the different stakeholders who are involved in creating an advertisement.
Q4.Explain the concept of parasocial relationship.
Q5.Discuss the defining characteristics of parasocial relationship.
SECTION II
Q6.Discuss various research methods used in media psychology.
Q7.Examine the various initiatives and schemes for online/virtual learning in India.
Q8.Explain the media’s_ role in health communication.
Q9.Write short notes on the following in about 200 words each : 10+10
(a) Gatekeeping Hypothesis
(b) Agenda-Setting Theory and Cultivation Theory BPCG-174 2 wus I wre Il