MMPM-007 · June 2026 · English
IGNOU MMPM-007 June 2026 Previous Year Question Paper
INTEGRATED MARKETING COMMUNICATION
Structured previous year question paper for MMPM-007, June 2026 session.
Max marks: 100 · Questions: 5 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION
(MBA)
Term-End Examination
June, 2026
MMPM–007 : INTEGRATED MARKETING
COMMUNICATION
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note :
(i) Answer any three questions from
Section A.
(ii) Section B is compulsory.
(iii) All questions carry equal marks.
[ 2 ] MMPM–007
Section—A
Q1.Describe, with suitable examples, the influence consumer movements have on the integrated marketing communications of organisations. How far do you feel business organisations in India have responded to this influence ? Give reasons for your answer.
Q2.(a) Explain the use of sales response models in deciding budget for integrated marketing communication.
(b) Taking two examples each, describe the use of humor and emotional appeal in advertising campaigns.
Q3.(a) How has the role of print and audio - visual m edia communication changed with the rise of social media marketing ? [ 3 ] MMPM–007
(b) Distinguish between direct marketing and digital marketing on the basis of their purpose and impact on audience.
Q4.Write short notes on any three of the following :
(a) Advertising vs. Integrated Marketing Communication
(b) Creativity in advertising
(c) Need of measuring ad effectiveness
(d) Public Relations as a component of IMC
(e) Paid, owned and earned media
Section—B
Q5.(a) How publicity as a free form of communication is advantageous for the organization ? [ 4 ] MMPM–007
(b) Explain with two suitable exam ples how stereotypes have been e ffectively broken in advertising ?
(c) Describe any two common legal issues that advertiser may face in their business.