MMPM-007 · December 2025 · English
IGNOU MMPM-007 December 2025 Previous Year Question Paper
INTEGRATED MARKETING COMMUNICATION
Structured previous year question paper for MMPM-007, December 2025 session.
Max marks: 100 · Questions: 5 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION (MBA)
Term-End Examination
December, 2025
MMPM–007 : INTEGRATED MARKETING
COMMUNICATION
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note :
(i) Answer any three questions from
Section A.
(ii) Section B is compulsory.
Section—A
Q1.(a) Identify and discuss the elements of IMC that a passenger car company can employ in promoting their maiden e -car in the Indian market. 10 [ 2 ] MMPM–007
(b) What media will you consider for the advertising campaign of this e -car in the Indian market.
Q2.Discuss the d ifferent types of advertising appeals with suitable examples that marketers can make use to achieve a specific business objective. Explain by giving suitable examples.
Q3.(a) Discuss importance of various Public Relation techniques with examples. 10
(b) What is Bottom -up approach of IMC Budgeting ? How is it different from Top-Down approach ?
Q4.Write short notes on any three of the following : 20
(a) Ethical Issues in IMC
(b) Implications of Consumer Movement on IMC
(c) Publicity vs. Public Relations
(d) Direct Marketing Techniques
(e) Website as Marketing Tool [ 3 ]
Section—B
Q5.Kafe Enterprise, a vertically integrated coffee powerhouse, has successfully cultivated a significant presence in India's chained café segment, boasting a double - digit market share across by launching multi-format outlets across a hundred plus cities in the co untry. Their "bean -to-cup" model revolutionized coffee consumption, driving out -of-home demand through widespread vending machine and kiosk deployments (20,000+ machines, 400+ kiosks). Management has found that the vending machine and kiosk business contributed very little to the overall business and has remarkably declined in terms of consumption thus impacting a drop in the revenues. Assuming that you are hired by the company to assess and evaluate the overall business and offer your recommendations [ 4 ] MMPM–007 and future course of action specifically to revive the vending and kiosk line of business back on track. Questions :
(a) What objectives should you set for the IMC campaign to revive the vending and kiosk business ? 20
(b) What combination of IMC tools you would suggest to reach the target audience and achieve the campaign objectives ?