MMPC-018 · December 2024 · English
IGNOU MMPC-018 December 2024 Previous Year Question Paper
ENTREPRENEURSHIP
Structured previous year question paper for MMPC-018, December 2024 session.
Max marks: 100 · Questions: 8
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION/ MASTER OF
BUSINESS ADMINISTRATION
(BANKING AND FINANCE)
(MBA/ MBF)
Term-End Examination
December, 2024
MMPC–018 : ENTREPRENEURSHIP
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : Attempt any five questions. Each question
carries equal marks.
Q1.Imagine you have an idea for a new Smartphone app. How would you go about conducting market research to validate the demand for your app before investing time and resources on its development ? [ 2 ]
Q2.What are different sources of generating new ideas ? Whi ch one of them do you consider the best ? Explain.
Q3.Explain the role of rural entrepreneurship in promoting women’s empowerment. What are the challenges faced by women entrepreneur s in a rural setup ?
Q4.Write short notes on the following :
(a) Technical Analysis of a business idea
(b) PESTEL Model
Q5.What is a Business Plan ? Discuss the common errors in business plan formulation.
Q6.What do you mean by cost of capital ? Why is it important in the starting phase of a start-up ?
Q7.What is ve nture capital ? How is it different from angel investment ? Discuss in brief the Venture Capital Investment Process.
Q8.You have decided to open a local book store. How will you use social media and other online platform s to build a strong online presence and attract customers to your physical store ?