MMPC-012 · June 2023 · English

IGNOU MMPC-012 June 2023 Previous Year Question Paper

STRATEGIC MANAGEMENT

Structured previous year question paper for MMPC-012, June 2023 session.

Max marks: 100 · Questions: 9

Verified: 11 Sept 2026

MASTER OF BUSINESS

ADMINISTRATION/MASTER OF

BUSINESS ADMINISTRATION

(BANKING AND FINANCE)

[MBA/MBA(B&F)]

Term-End Examination

June, 2023

MMPC-012 : STRATEGIC MANAGEMENT

Time : 3 Hours Maximum Marks : 100

Note : Attempt any five questions. All questions

carry equal marks.

Q1.Describe the different features of strategy giving examples.

Q2.What are the different traits of a n effective objective ? Explain each of the m giving

Q3.How can one analyze the external environment ?

Q4.Describe the process of analyzing the external environment.

Q5.Explain the concept of scenario planning giving

Q6.Write short notes on the following :

(a) Critical success factors

(b) Cost leadership

Q7.Explain the concept of differentiation strategy and its different types. Support your answer with suitable examples.

Q8.How can ‘Harvest Strategy’ become a competitive strategy for declini ng industries ? Explain.

Q9.Describe the Katz Model -Skills of an effective manager with respect to corporate culture. MMPC-012 9,960