MMPC-006 · June 2025 · English
IGNOU MMPC-006 June 2025 Previous Year Question Paper
MARKETING MANAGEMENT
Structured previous year question paper for MMPC-006, June 2025 session.
Max marks: 100 · Questions: 7 · Sections: 3
Verified: 11 Sept 2026
MANAGEMENT PROGRAMME
(MP)/MASTER OF BUSINESS
ADMINISTRATION IN HEALTH
CARE AND HOSPITAL
MANAGEMENT (MBAHCHM)/
MASTER OF BUSINESS
ADMINISTRATION (LOGISTICS
AND SUPPLY CHAIN
MANAGEMENT) (MBALS)/
MASTER OF BUSINESS
ADMINISTRATION
(CONSTRUCTION MANAGEMENT)
(MBACN)
Term-End Examination
June, 2025
MMPC-006 : MARKETING MANAGEMENT
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
[ 2 ] MMPC–006
Note : Attempt any three questions from
Section A. Section B is compulsory. All
questions carry equal marks.
Section—A
Q1.(a) Distinguish between selling and marketing in the present context.
(b) Elaborate the detailed elements of marketing mix with suitable examples.
Q2.(a) Discuss the basis of segmenting the market for
(i) E -vehicle and
(ii) Smart phone.
(b) Discuss the process of organisational buying.
Q3.(a) What are the brands strategy available to a firm ? Examine their specific advantages and disadvantages.
(b) How do the stage s of product life cycle affect the pricing of a product ? Explain.
Q4.(a) “The retailing landscape has changed drastically with the adve nt of digital age.” Examine the statement with examples.
(b) Examine strategies adopted for the product mo dification in rural markets with suitable examples.
Section—B
Q5.Describe the attribute of physical evidence in case of a Bank and a Restaurant.
Q6.Examine the role of their service personnel.
Q7.How can customers influence other customers in these service organisations ?
MMPC-006 solved assignment & study guide
MMPC-006 SOLVED ASSIGNMENT 2026-27 ENGLISH MEDIUM
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