IGNOU MMPC-006 December 2025 Previous Year Question Paper

Q1.(a) Describe the stages of the consumer buying process and explain the significance of each stage for a marketer.

(b) What are the key characteristics of organizational buying behavior and how do they impact the marketing strategies of a B2B company ?

Q2.(a) How do the marketing mix decisions differ significantly between the introduction and decline stages of the product life cycle ? Provide specific examples for each element of the mix. [ 3 ] MMPC–006

(b) Analyze the role of packaging as a silent salesperson, discussing its functions beyond mere protection of the product.

Q3.(a) As a distribution manager, you have identified a si gnificant conflict between your company and its wholesalers. Explain the potential causes of this conflict and propose a strategy for its resolution.

(b) What are the steps of the selling process ? Explain the importance of each step with examples.

Q4.Write short notes on any three of the following :

(a) Cost-plus pricing vs. Value-based pricing [ 4 ] MMPC–006

(b) Digital Marketing

(c) Classifications of consumer and industrial products

(d) Steps of the marketing research process

(e) Importance of green marketing

Q5.Oleswift is a new entrant into the rapidly expanding electric vehicle market. While many companies focus on high -end electric cars, Oleswift has identified a significant gap in the market for affordable, reliable, and stylish electric cars. The company has developed a new line of cars, the "Swift Urban," and has hired you as a marketing consultant to develop a launch strategy. [ 5 ] MMPC–006 Questions :

(a) How will you segment the potential market for the Swift Urban Car ?

(b) Which specific segments w ill you target and why ?

(c) What is your positioning strategy to make the Swift Urban stand out from the competition ?