IGNOU MCO-03 December 2020 Previous Year Question Paper

Q1.(a) Explain the rationale behind selecting various types of research approaches in business management. 20

(b) “A well defined research problem is half solved.” Justify it with suitable examples.

Q2.(a) Explain the concept of measurement error. What are the various tools and techniques for attitude measurement in consumer research related to FMCG products ? 20

(b) What is reliability and validity of measurement ? Explain procedure for testing reliability and validity of survey instrument used in your research.

Q3.Write short notes on any four of the following :

Q4.5, 5, 5

(a) Stages of the business research process

(b) Interview method of data collection

(c) Requisites of a good statistical table

(d) Precautions in interpretation of data

(e) Yates’ correction for continuity

(f) Uses of index numbers

Q5.(a) What is Chi -square test ? Explain its significance in statistical analysis of any research problem. 5, 5

(b) What is analysis of variance ? Give an example to illustrate the same. 5,

Q6.Write a detailed note on various types of scaling techniques. Explain them with examples.

Q7.(a) Explain the difference between two group discriminant analysis and mult iple discriminant analysis with examples. 10

(b) What is cluster analysis ? Explain the difference between hierarchical clustering and non-hierarchical clustering.

Q8.What are measures of central tendency ?

Q9.Explain them briefly by bringing out their advantages and disadvantages.

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