MMPM-001 · December 2024 · English
IGNOU MMPM-001 December 2024 Previous Year Question Paper
CONSUMER BEHAVIOUR
Structured previous year question paper for MMPM-001, December 2024 session.
Max marks: 100 · Questions: 6 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION
(MBA-NEW)
Term-End Examination
December, 2024
MMPM–001 : CONSUMER BEHAVIOUR
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note :
(i) Attempt any three questions f rom
Section A.
(ii) Section B is compulsory.
(iii) All questions carry equal marks.
[ 2 ] MMPM–001
Section—A
Q1.(a) What are the applications of lifestyle marketing in consumer behaviour ?
(b) Design a marketing strategy based on VALS for home decor retailer.
Q2.(a) Illustrate the stages of p erception with a suitable example.
(b) Does subliminal perception work ? Why or why not ?
Q3.How does a problem recognition stage vary between a low and high involvement purchase ?
Q4.How can the marketers benefit from these variations ?
Q5.Write short notes on any three of the following :
(a) Types of reference groups and influence exerted
(b) The family life cycle stages
(c) Factors related to Information search
(d) Engel-Kollat-Blackwell model
(e) Difference between consumer and industrial buying behaviour
Section—B
Q6.(a) How is the concept of positioning relevant for launching a new product ? Discuss.
(b) In case a company is planning to launch a new product , how the concept of ‘motivation’ will be relevant ? Discuss.
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