IGNOU MMPC-015 June 2026 Previous Year Question Paper

Q1.Distinguish between primary and secondary data. Explain any three methods of collecting primary data using examples wherever possible.

Q2.What do you mean by ethics in research ? Discuss the principles of research ethics.

Q3.What is the need of reviewing literature for research ? What kinds of literature should a researcher review, and for what purpose ?

Q4.What do you mean by hypothesis testing ? Can it be considered as a valid fact ? Is a hypothesis always necessary in research ?

Q5.What kind of quest ions will arise while reviewing the draft report ? Discuss. [ 3 ]

Q6.Write short notes on any four of the following :

(a) Exogenous Variables

(b) Multiple Linear Regression

(c) Proofreading

(d) Multistage Sampling

(e) Conclusive Research

Q7.A company is considering two different television advertisements for the promotion of a new product. Management believes that advertisement B. Two test -market areas with virtually identical consumer characteristics ar e selected. Advertisement A is used in one area, and advertisement B in the other area. In a random sample of 60 customers who saw advertisement A, 18 [ 4 ] MMPC–015 tried the product. In a random sample of 100 customers who saw advertisement B, 22 tried the product. Do es this indicate that advertisement B if a 5 per cent level of significance is used ? (Given the critical value of test statistic is

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